About Us


Humble Beginnings: In March of 1997, owners Steve & Rafaela Falcón opened Falcón & Associates Insurance Services out of the 2nd bedroom of their Pasadena apartment. The immediate need was to bring on several small business owner clients they acquired while working for other retail agencies for over a period of six years. Steve immediately went to work focusing on insurance placement while Rafaela focused on loss control services & compliance for their transportation clients.  Within months of starting operations, one of the agency's clients' offered a sub-lease opportunity to his location in Montebello, California. The agency moved there until we outgrew that location, and in May of 2000, we moved to The City of Commerce, California, and we've been ever since.  From the very beginning, the initial focus of our agency was two main segments: #1 The independent owner-operator truck driver and # 2 The small business owner.  Over the year's we have had the privilege to serve primarily small business owners in the area of artisan contractors, small manufacturers and retail store & restaurant operations.

For our trucking segment: We provide insurance products to the owner/operator trucker, as well as the small fleet operator.  For this segment of the business, we are a "One Stop Shop" solution to truck drivers that want to either open up their new trucking operation or grow to the next phase in their professional trucking career. We help owners/operators with all the necessary permits needed to legally operate their big rig on the road today.  From legal operating permits to assisting them in incorporating their business to assisting with USDOT/CHP compliance audits and finally, all forms of commercial truck insurance.  

In our small business segment: Our goal is to provide competitive products and solutions for our business owners. From General Liability to Bonds and Workers Compensation, we are consistently looking for the best carrier, the best possible coverage and competitive rates.  We also offer small business risk management solutions to reduce the possibility of future claims.  Our main goal is to provide our small business owners with proper loss control techniques and insurance placement at a competitive price. 

Client & Community Education:  We take professional development as one of our top priorities outside of placing insurance for our clients.  Taking the time to sit with our clients to properly explain insurance coverages, conditions and exclusions so that they are better-informed insurance buyers.  Steve also teaches a quarterly insurance class as part of an SBA Small Business Development course in the local community of Los Angeles.  The course is called: "The ABC's of Business Insurance For A Small Business Owner/Entrepreneur.  His students are primarily entrepreneurs looking to start their businesses and wanting direction on how to operate a small business in Los Angeles County.

Our Mission Statement: 

To serve our clients and centers of influence with the utmost care and respect while providing beyond exceptional service in all aspects of the insurance buying process. To effectively communicate with our clients by using any and all available technology in a way where they feel like they belong to a community of professionals willing to go that extra mile for them and their business